Shave India

So all you men out there, with Neha Dupia, Mugdha Godse calling, you will experience Gillette Mach 3 atleast once for sure. Such will be the power of the campaign and i admire the way this campaign has been planned. When i saw the TVCs i did not pay much attention to the details nor the campaign bit, till i read it in CT. What better way than this perfect PR opportunity for the brand to reach out to the TG.

For long, i have always wondered on the understanding of PR beyond press releases and X xX column coverages. This will be a classic case study on what a well thought out PR campaign can do to a brand. A creative thought of a survey, an intelligent use of the survey results and voila...Shave India Movement.

After all women prefer clean shaven looks , get one right now.

"SlumDog" excitement!!!

The Golden globe award for A R R ; 10 Oscar nominations - real excitement on air! But the flip side which hits me

• the title "slum dog"
• the film shows the dark side of India - 'the slums' to the whole world
• not wholly an Indian film to Oscars

So what are we excited about? ARR for sure, no doubt about it, if the sound designer gets recognised, yes a feather in the cap to already acclaimed technical competence we have. Beyond that i dont see any reason why we need to create so much hype for a film made by Mr. Danny Boyle going to oscars, (ofcourse produced by our Anil Kapoor). Thats we, the people.......

The financial wrongdoing - Satyam

The news of Ramalingam Raju confessing fraud and submitting resignation sends in shock waves to many. Here is a man who suddenly wakes up to his consciecne and admits to manipulating the balance sheet. It leaves me wondering as to how something of this sort can be covered up for a long time now and the Satyam board is clueless.
A brand that was respected so much over the years ; the company that contributed to the economy , a brand which Satyam employees were proud of serving .... and one fine morning goes topsy turvy leaving behind a big debate on corporate governance.Will this development shake the confidence and trust levels in IT industry? A topic to debate....

A byline story in the front page - at what cost?

I have been wanting to vent out my feelings on this topic for quite some time, happy am able to do it now. When Times launched in Chennai, i was one of those many / few whatever the case may be, who was really excited and became a regular reader. But when i read this particular newsarticle titled "Commandos strike through stormwater drains" which made the front page of TOI, my blood was boiling and the feeling was one of anger and frustration. http://timesofindia.indiatimes.com/Chennai/In_the_pipeline_Commando_strike_through_stormwater_drains_/articleshow/3847830.cms
I have nothing against the journalist, but what prompted me to react was the story. How can a strategy which our commandos will adopt be made so public that too as a story of that prominence. Well you may call it freedom of expression? but at what cost?????????
(Want to write more on this topic but would reserve it for now)