So all you men out there, with Neha Dupia, Mugdha Godse calling, you will experience Gillette Mach 3 atleast once for sure. Such will be the power of the campaign and i admire the way this campaign has been planned. When i saw the TVCs i did not pay much attention to the details nor the campaign bit, till i read it in CT. What better way than this perfect PR opportunity for the brand to reach out to the TG. For long, i have always wondered on the understanding of PR beyond press releases and X xX column coverages. This will be a classic case study on what a well thought out PR campaign can do to a brand. A creative thought of a survey, an intelligent use of the survey results and voila...Shave India Movement. After all women prefer clean shaven looks , get one right now.
Chronicles of a commoner, in simple language