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Technology & Innovation the prime drivers for realty portals

Reproducing the content that I wrote sometime back for one of the online property portal.....
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Much like the e-commerce, online realty portals is gaining a lot of traction with competition extremely heating up and portals trying to stay afloat with constant innovation.

 For instance, when the Chennai based IndiaProperty.com announced the 3D interactive Virtual Property tour, commonfloor quickly followed suit. While the features and apps might not be much of a differential factor, what would probably put a portal in the lead position is the number of projects that they are able to list under any new feature. It is after all a number game here too.


Realty portals are also quick movers in using technology. While the debate on the use of drones for commercial use will sooner or later gain momentum, online realty portals like IndiaProperty.com have already been putting drones to good use for video reviews of listed projects. Using drone cameras, one can get a complete aerial view of the project and its neighbourhood. It not only highlights he projects’ vicinity but also helps the customer in analysing the infrastructure around it.
 

 Providing a video analysis of the project, this feature ropes in an independent property reviewer who visits the site and highlights all the features and amenities provided by the builder. The expert reviews the housing project and scrutinizes the quality of construction and records testimonials of residents too to give the user an unbiased view.
 

IndiaProperty.com has so far mapped over 100 projects using this feature and is aiming to add more over the next few months.


Besides the 3D experience, almost all portals like IndiaProperty.com, housing.com, common floor have mobile apps to help the buyers on the go. Housing.com recently revamped its iOS App and common floor had introduced e-model feature similar to IP's Property Tour.

Portals are also capitalizing on the smartphone users with their new age marketing. Whatsapp and social media tools are extensively used to reach out to the consumer base.

 One clear winner of all these experiential marketing is the consumer says Ganesh Vasudevan, CEO, IndiaProperty.com. “Customer is the forefront of any successful business. Be it with assisted property service or with a slew of innovation that we bring in, we have always been the prime movers and made user experience more friendly and hazel free”


Consumers also see this as a welcome trend. Nikita Thomas ,an avid online shopper and who recently finalised her apartment purchase through online feels that with time being the biggest constraint, such initiatives by brands do help them in narrowing down the decision making process.


While online does ease the process and provide the feel good experience, both Ganesh Vasudevan and Nikita Thomas vouch that prudence is necessary as always.

 
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